Is "Green Tea" Just Another Name for "Ryokucha"? Understanding the Difference in Japan and Abroad

When it comes to tea, the terms “green tea” and “ryokucha” (緑茶) are often used interchangeably — especially by international visitors to Japan. But in reality, these terms refer to different types of tea depending on context, country, and even marketing. This article breaks down the nuanced differences and how the terminology varies between Japan and abroad.

1. What “Ryokucha” and “Green Tea” Mean in Japan

In Japan, “ryokucha” specifically refers to traditional Japanese green tea made from steamed and dried tea leaves. This includes familiar varieties like sencha, gyokuro, and hojicha.
On the other hand, “green tea” (グリーンティー) in Japanese typically refers to a sweetened powdered beverage, made by grinding tea leaves (often sencha or bancha) and mixing them with sugar. It’s especially popular as a chilled drink in the summer.

2. How “Green Tea” Is Understood Overseas

In English-speaking countries, “green tea” usually refers to unsweetened, brewed tea made from green tea leaves. This includes Japanese sencha, Chinese longjing (dragon well), and other varieties — all without added sugar.
The Japanese sweetened powder product has no direct equivalent in many Western markets and is usually described as “sweetened green tea powder” or “instant green tea with sugar”.

3. Misunderstandings Due to Terminology

The difference in terminology can cause confusion for tourists and importers. When a product is labeled “green tea,” it’s unclear whether it’s sweetened powder or unsweetened brewed tea.
In the West, “green tea” often implies a healthy, low-calorie beverage. As a result, Japanese-style sweetened green tea powder may be perceived as unexpectedly sugary or unhealthy.
Even in Japan, product packaging and café menus may list “green tea” without clarifying whether it’s sweetened, unsweetened, or matcha-based, leading to misunderstandings.

4. Labeling Strategies for Clarity

To avoid confusion, some Japanese brands label products as “matcha green tea powder,” “sweet green tea,” or “green tea drink mix with sugar.”
For exports, descriptions like “sweet matcha drink mix” or “green tea latte powder” are sometimes used to match overseas expectations.
Clear labeling that matches both ingredient composition and use case is becoming increasingly important.

5. Market Trends and Cultural Shifts

In Japan, sweetened green tea powder has been widely popular since the postwar era as a refreshing summer drink, especially in cafés and homes. In some regions, the term “green tea” is even used interchangeably with “matcha,” adding further complexity.
Meanwhile, overseas demand for unsweetened, healthy green tea and matcha powder is rising, driven by health trends.
As product variety grows, consumer education through packaging, naming, and usage instructions is key to helping buyers make informed choices.

Conclusion

Although “green tea” and “ryokucha” both point to green-colored tea, the terminology, ingredients, and cultural context differ significantly between Japan and abroad. To avoid confusion, it’s important to look beyond the name and consider how the product is processed, labeled, and intended to be used. With thoughtful labeling and clear communication, brands can better connect with tea lovers around the world.