Green Tea Abroad, Green Tea in Japan
One phrase, two referents. English green tea — the category of unoxidized tea. Sencha, gyokuro, bancha. Nothing to do with sweetness. Japanese guriin tii…
July 1, 2025
Global Market & Export Trends
海外市場と輸出の動向
15 articles
Japanese Tea Exports Are Climbing: The Figures
The international spread of matcha is visible in trade statistics. Based on Ministry of Finance trade data compiled by Japan's Ministry of Agriculture,…
July 1, 2025
Why Matcha Lattes Took Hold Abroad
Matcha lattes are now standard on café menus internationally. Several factors account for it. Straight matcha leads with bitterness and astringency, which…
July 9, 2025
Matcha and Green Tea Products Made Outside Japan
Matcha is produced in other countries now. The products have recognizable tendencies. International growth has been strongest in food ingredient use…
July 16, 2025
Uji and "Kyoto" as Brand Marks
In the international matcha market, place names now affect price. Japanese green tea exported to the United States commands a unit price roughly five…
July 25, 2025
Matcha as a Food Ingredient
International growth is not confined to drinking matcha. Demand as an ingredient has expanded substantially. MAFF's analysis attributes export growth…
August 7, 2025
Why Matcha and Green Tea Get Conflated
Abroad, matcha is what many people picture as Japanese tea. That diverges from what Japan actually drinks. Sencha dominates consumption in Japan. Matcha…
August 22, 2025
Matcha Supply Is Not Keeping Pace
Demand rose quickly. Raw material has become the constraint. Japan's 2025 green tea exports reached roughly ¥72.1 billion in value, close to double the…
September 9, 2025
Standards That Apply to Exported Tea
Shipping tea abroad means meeting requirements that domestic distribution does not impose. Tea is an agricultural product, so residues from cultivation…
September 17, 2025
Japanese Matcha Versus Matcha Made Elsewhere
Matcha is now produced outside Japan. There is no internationally standardized definition of the term. The category includes: In some jurisdictions all of…
September 25, 2025
Which Countries Import the Most
Trade statistics show where Japanese green tea is going. By volume, the US ranks first, accounting for roughly 30 percent of total exports. MAFF notes…
October 9, 2025
What "Japanese Green Tea" on a Label Tells You
A common phrase on shelves abroad. Its informational content is limited. Japanese origin. That is the whole of it. Whether it is sencha, matcha, or…
December 5, 2025
What Export Packaging Needs to Say
A Japanese-language package sent abroad frequently goes unused. This is the largest gap. English green tea denotes the category of unoxidized tea, with no…
December 6, 2025
What's on the Shelf Abroad
Stores carrying Japanese tea usually stock several distinct layers. The most common format. Labeled green tea, containing unsweetened sencha or a blend.…
December 7, 2025
What the Market Is Actually Valuing
Export figures show volume rising and unit prices rising faster. Worth asking what is being paid for. Japan's 2025 green tea exports: roughly ¥72.1…
December 8, 2025
